Our sustainable development commitments
Our brand is always seeking to provide consumers with sustainable products, which is why we are always looking for partners that can help us reduce our environmental footprint, as well as ones that offer organic and Fairtrade products.
This is how all our products are certified organic by Québec Vrai, and Fairtrade certified by Fairtrade Canada. What does that mean?
Organic certification requires that all products that go into coffee have zero exposure to pesticides. More generally, it also means that products have to be grown without the use of chemicals. The verifications required for organic certification require the establishment of a production record detailing product traceability. As a result, Barista's Québec Vrai certification requires that the company be able to trace what it is made of, from A to Z.
As for the Fairtrade certification, this guarantees that the working and living conditions of those working on coffee plantations are up to a certain standard. It is not just about wages; the idea is to adequately compensate farmers so that they can also improve life in general on the plantations, as many of the workers often live there too. For verification, it is still all about traceability. We need to know where the products are coming from, since the Fairtrade Canada association, in its relationship with Barista, must approve of the living conditions in which coffee plantation workers live.
Now, what do you say about an organic and Fairtrade cup of coffee?