Barista and Cycling Canada: a national partnership based on experience, all for the benefit of athletes, support teams and fans.
As the official supplier of coffee for Cycling Canada, Barista will be providing coffee to athletes and their support teams in addition to offering an espresso cart service at certain competitions, such as the Canadian Road Championship (Ottawa, June 24-25), Mountain Bike World Cup (Mont-Saint-Anne, August 4-6), UCI World Cup Grands Prix Cyclistes (Montreal and Quebec City, September 8-10) and the Ride with Legends and Hall of Fame Race of Cycling Canada (Milton, October 1). Follow us on the social media channels of these great events!
To help them develop their personal brand image, athletes from around the country will have access to social media workshops offered by the Barista team.
The Barista team is also launching a special Cycling Canada espresso and will select two new Podium Ambassadors from the national team athletes, both of whom will have their own espresso blend and receive profits from the coffee sales. We will be unveiling our two ambassadors very soon!