Our mission
We are proud to have developed a unique business model that is molded perfectly to catch the coming fourth wave of coffee, as we have always put the consumer at the heart of the coffee experience. Our mission is to offer a full range of products, knowledge, and services that enhance the way all people experience and enjoy coffee.
We are equally committed to being fully engaged with our community, as we believe that this has and will always be a crucial component of our company’s successful DNA. This means that we are always looking to collaborate at various levels with local non-profit organizations, are always looking for ways to help create a better world by improving our environmental practices, and are constantly creating events and tools that bring together and promote Quebec’s coffee community.