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About BARISTA

Barista is a micro roaster founded in 2004. Our coffee blends are roasted daily with great care based on a time-honoured Italian tradition to offer you freshness and a taste that will whisk you away to the Old World.

Barista is a micro roaster founded in 2004. Our coffee blends are roasted daily with great care based on a time-honoured Italian tradition to offer you freshness and a taste that will whisk you away to the Old World.

We also offer communication services. We know that coffee is one of life’s greatest pleasures and we wish to share this passion with you, no matter where you live.

Café Barista is an artisanal coffee roasting house located in the Chabanel district of Montreal. Launched in 2004, our company specializes in the confection, sale and distribution of coffee.

Childhood friends Alex Sereno and Enrico Serena shared a dream: to introduce the delights of espresso to the country. From the very start, they worked tirelessly to promote Italy’s beloved beverage here at home.  

To find out more about Barista, go to The Barista Story on Alex Sereno’s blog. You’ll discover the humble beginnings of the friends-turned-business-partners, Enrico Serena and Alex Sereno, as they launched their coffee roasting house.   

Our mission

Our unique business model is our pride and joy! At Barista, we do more than just roast exceptional coffee using artisanal methods, we also train our clients in the craft of coffee making via our training program.

But there’s more! When we’re not crafting the perfect blend of coffee using traditional Italian methods, we help our clients with their communication needs. With Barista products present in more than 200 locations across the province, we decided to build a marketing department specialized in the food industry to help our clients promote their service offer, while increasing their coffee sales.

Our communications services range from marketing, branding, Web, printing and packaging to Web and video marketing campaigns and social media support. As a member of our “coffeefamily,” you will enjoy preferential rates on services that will help you promote your business and improve your coffee sales.

Alex Sereno

Enrico Serena

CFO

Laurent Cugno

Operations and business development

Jocelyn Ménard

Web development

Audrey Silva

Barista training expert

Philippe Massé

Community manager

Jorge da Mota

Client support

Eric Riel

Head Barista

Cécille Bonnot

Graphic designer

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